Communicating Fashion Brands – Garment, Beauty, Accessory


Editora: SendPoints Books
Autor: SendPoints Books
Páginas: 304
ISBN: 978-9881562586

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Communicating Fashion Brands is the finest compendium of fashion branding, interior design, and packaging to date. The brand names featured include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels.

All of the individual roles that contribute to the launch of a successful fashion brand are acknowledged in this title, including creative directors, copywriters, design agencies, graphic designers, interior designers, illustrators, package designers, photographers, and spatial designers.

From pop-up store décor, logo design and signage to eco-friendly reusable shopping bags, business cards, gift cards, hang tags, and promotional materials, all designed elements together create fully-formed, unified identities. Many of the store layouts within also include original architectural sketches, showing how each spatial design was brought from concept to completion.

Fashion brands profiled include Nike, Victoria Beckham, Red Wing Shoes, Merona, Optimo Hats, FILA, Saks Fifth Avenue, Pino, K11 Design Store, Lacoste, Urban Outfitters, Issey Miyake, Kat Von D Cosmetic Line, and Levi’s.